Tennessee Honey is Jack Daniel’s® Tennessee Whiskey flavored with a unique blend of all natural flavors and real Tennessee Honey. Bottled at 70 proof which meets consumer needs for a balance between good taste and sufficient challenge. Strong Brand Image from the Makers of Jack Daniel’s® Tennessee Whiskey, Tennessee Honey maintains the Jack Daniel’s® values (authenticity, independence, integrity), and does so with a fun, energetic personality that allows more consumers to participate in the brand family